Followed a bachelors in electronics – because I’ve always enjoyed building and fixing things. However, in order to create useful, usable and pleasurable products (or experiences and services as I would later discover), I missed a more in depth knowledge of human psychology, interaction, design and business.
After my internship with great Industrial Designers at Studio Tast, I decided to follow a masters in Industrial Design at TU/e. I am thankful for my time as a member of the Design Faculty, it enabled me to try out the many sides of design, and having the space to explore and fail safely. But most importantly I am thankful for everyone’s patience while I learned that I would now be operating with people and their feelings and thoughts rather than just with the principles of nature (physics and math) or economics.
After transitioning from an Engineer to a Designer (in the making) through integrating a new mindset through projects, practicing various tools through courses, and changing my process, I decided to do more client-centered work rather than Research. I therefore dropped out of the Master to pursue Service Design projects in the real world, and to build my farmhouse/design consultancy/urban farm in Flevoland.
There is a lot to learn from the Netherlands, and I am gradually taking this expertise back to my home country: Moldova, an ex-soviet republic with hard working people, great soil and a strong history of agriculture. I am already serving as a bridge between the two countries in the family business, which includes organic farming.