Does Calling More Often Lead to a Better Sense of Social Connectedness?

Dates: February – June 2017
Context: Pre-master Research Project

Video: Less Social Media – More Social Belonging

Team: Janna van Rosmalen, Maximillian Morres, Marius Ursu

Young adults turn towards different forms of digital communication, trying to meet their desire for social contact, belonging and connectedness. A part of the young adult population has an unfulfilled need for better quality of contact.

The research project studied whether more awareness regarding a friend’s availability would lead to more calls, and as a consequence, to a better sense of social connectedness.

The design took form of a self-balancing interior design accessory that works in the periphery of attention. It allowed the 2 friends to see the phone call availability of their friend at a glance.

The findings confirmed the main premise in more than 3 out of 6 subjects, while the strongest effect was observed in those people who believed they had a need for more social connectedness.

Below you can find the hierarchy of hypotheses that lead to the final research goal:

 

hypothesis hierarchy

Update January 2020:
See this great study from the “Happiness Research Institute” for even more quantitative research