{"id":106,"date":"2017-11-28T14:37:14","date_gmt":"2017-11-28T13:37:14","guid":{"rendered":"https:\/\/mariusgursu.wordpress.com\/?post_type=jetpack-portfolio&#038;p=106"},"modified":"2023-02-08T14:57:54","modified_gmt":"2023-02-08T13:57:54","slug":"the-cooking-assistant-for-farmers","status":"publish","type":"jetpack-portfolio","link":"https:\/\/mariusursu.com\/index.php\/portfolio\/the-cooking-assistant-for-farmers\/","title":{"rendered":"Encouraging learning between members of a community"},"content":{"rendered":"\n<div class=\"wp-container-1 wp-block-group alignfull is-style-default has-background\" style=\"background:linear-gradient(180deg,rgba(209,227,220,0.43) 0%,rgba(237,233,221,0.31) 100%)\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:20%\">\n<p>Client:&nbsp;<a href=\"http:\/\/wilhelminapark.herenboeren.nl\/\">Herenboeren<\/a><\/p>\n\n\n\n<p>Duration: 7 months<\/p>\n\n\n\n<p>Team: me as freelance Designer, three involved co-creators and one co-founder.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:80%\">\n<p class=\"has-medium-font-size\">Project Type: <br><span class=\"su-label su-label-type-info\">Experience-Design<\/span><span class=\"su-label su-label-type-info\">User-Research<\/span><span class=\"su-label su-label-type-success\">Implementation-Project<\/span>\n\n\n\n<p class=\"has-medium-font-size\">Key Activities:<br><span class=\"su-label su-label-type-warning\">User Research<\/span><span class=\"su-label su-label-type-warning\">Co-Reflection<\/span><span class=\"su-label su-label-type-warning\">Problem-Framing<\/span><span class=\"su-label su-label-type-warning\">Co-Design<\/span><span class=\"su-label su-label-type-warning\">Community-Building<\/span><span class=\"su-label su-label-type-warning\">Agile PM<\/span>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:100%\">\n<div style=\"padding:66.54% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/500091583?loop=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;quality=720p\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen=\"\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:15px\">The prototype in the video is iteration 1&#8230; Iteration 2 can be seen <a rel=\"noreferrer noopener\" href=\"http:\/\/mariusursu.com\/wp-content\/uploads\/2021\/11\/demo-iteration2-4-scaled.jpg\" data-type=\"URL\" data-id=\"http:\/\/mariusursu.com\/wp-content\/uploads\/2021\/11\/demo-iteration2-4-scaled.jpg\" target=\"_blank\">here<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide\">\n<div class=\"wp-block-column\" style=\"flex-basis:25%\">\n<p class=\"has-large-font-size\"><strong><em>Challenge<\/em><\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size\">To enable learning between members of a farming community, especially when they are physically far away from each other other.<br><br>Note: the challenge was not articulated at the design brief stage, and was only clarified after Research and a first Iteration. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p class=\"has-large-font-size\"><strong><em>Approach<\/em><\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size\">Need-finding user research, followed by interpretation and then framing a challenge. Validating the &#8216;solution space&#8217; by bringing a rapid-prototype and Journey Map to a co-reflection session. <br><br>As a result, understanding better what remains to be solved and &#8216;where it hurts&#8217;. During this session also met members that had a common vision and so we joined forces to create a sharper second iteration.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p class=\"has-large-font-size\"><strong><em>Outcome + Impact<\/em><\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size\">A digital platform that complements the physical medium and lets members learn from each other.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Moving from a &#8216;product&#8217; to &#8216;a more holistic journey that includes support&#8217;. Resulting in more fulfilled users and a community that keeps on learning.<\/p>\n\n\n\n<p class=\"has-small-font-size\"><strong>Lesson learned<\/strong>: For the Design to last, the people behind the curtain (contributors, moderators) require as much attention as the users.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide\">\n<div class=\"wp-block-column\">\n<blockquote class=\"wp-block-quote has-text-align-center\"><p>Remember that you&#8217;re looking for the &#8220;best answer&#8221;, <br>and not &#8220;the best answer that you can come up with yourself&#8221;.<\/p><cite>&#8212; Ray Dalio<\/cite><\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-cover alignwide is-light\" style=\"min-height:144px\" id=\"preview-process\"><span aria-hidden=\"true\" class=\"wp-block-cover__gradient-background has-background-dim\"><\/span><img loading=\"lazy\" width=\"1261\" height=\"584\" class=\"wp-block-cover__image-background wp-image-3795\" alt=\"\" src=\"http:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/process-map-loep-crop.jpg\" style=\"object-position:52% 21%\" data-object-fit=\"cover\" data-object-position=\"52% 21%\" srcset=\"https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/process-map-loep-crop.jpg 1261w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/process-map-loep-crop-300x139.jpg 300w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/process-map-loep-crop-1024x474.jpg 1024w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/process-map-loep-crop-768x356.jpg 768w\" sizes=\"(max-width: 1261px) 100vw, 1261px\" \/><div class=\"wp-block-cover__inner-container\">\n<p class=\"has-text-align-center has-huge-font-size\"><strong>Approach<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-normal-font-size\"><strong>Design toolkit by <a rel=\"noreferrer noopener\" href=\"https:\/\/www.studiotast.com\/groow\" data-type=\"URL\" data-id=\"https:\/\/www.studiotast.com\/groow\" target=\"_blank\">Studio Tast<\/a><\/strong> (<strong>pictured<\/strong>)<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide\">\n<div class=\"wp-block-column\">\n<p class=\"has-extra-large-font-size\"><strong>\ud83d\udd75\ufe0f\u200d\u2642\ufe0f Need finding<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-bottom\" id=\"TakeawaysNeedFinding\">\n<div class=\"wp-block-column is-vertically-aligned-bottom\" style=\"flex-basis:50%\">\n<div class=\"wp-block-image is-rounded-20\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"1263\" height=\"894\" src=\"https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/challenges-5.jpg\" alt=\"\" class=\"wp-image-2357\" srcset=\"https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/challenges-5.jpg 1263w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/challenges-5-300x212.jpg 300w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/challenges-5-768x544.jpg 768w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/challenges-5-1024x725.jpg 1024w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/challenges-5-720x510.jpg 720w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/challenges-5-560x396.jpg 560w\" sizes=\"(max-width: 1263px) 100vw, 1263px\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom\">\n<p><strong>User Research <\/strong>was used to uncover the 3 key needs. These were not explicitly stated by management at the beginning, and appeared while listening to the members&#8230;<\/p>\n\n\n\n<p>The discoveries were made through <strong>Contextual Inquiry <\/strong>(at the farm)<strong> <\/strong>and <strong>Shadowing<\/strong> (on the way home). <\/p>\n\n\n\n<div class=\"wp-block-jetpack-tiled-gallery aligncenter is-style-rectangular\"><div class=\"tiled-gallery__gallery\"><div class=\"tiled-gallery__row\"><div class=\"tiled-gallery__col\" style=\"flex-basis:49.69465%\"><figure class=\"tiled-gallery__item\"><img srcset=\"https:\/\/i2.wp.com\/mariusursu.com\/wp-content\/uploads\/2020\/12\/storing2-lq.jpg?strip=info&#038;w=600 600w,https:\/\/i2.wp.com\/mariusursu.com\/wp-content\/uploads\/2020\/12\/storing2-lq.jpg?strip=info&#038;w=900 900w,https:\/\/i2.wp.com\/mariusursu.com\/wp-content\/uploads\/2020\/12\/storing2-lq.jpg?strip=info&#038;w=1008 1008w\" alt=\"\" data-height=\"756\" data-id=\"2310\" data-link=\"https:\/\/mariusursu.com\/storing2-lq\/\" data-url=\"http:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/storing2-lq.jpg\" data-width=\"1008\" src=\"https:\/\/i2.wp.com\/mariusursu.com\/wp-content\/uploads\/2020\/12\/storing2-lq.jpg\" data-amp-layout=\"responsive\"\/><\/figure><\/div><div class=\"tiled-gallery__col\" style=\"flex-basis:50.30535%\"><figure class=\"tiled-gallery__item\"><img srcset=\"https:\/\/i0.wp.com\/mariusursu.com\/wp-content\/uploads\/2020\/12\/harvest2-lq.jpg?strip=info&#038;w=600 600w,https:\/\/i0.wp.com\/mariusursu.com\/wp-content\/uploads\/2020\/12\/harvest2-lq.jpg?strip=info&#038;w=900 900w,https:\/\/i0.wp.com\/mariusursu.com\/wp-content\/uploads\/2020\/12\/harvest2-lq.jpg?strip=info&#038;w=984 984w\" alt=\"\" data-height=\"729\" data-id=\"2308\" data-link=\"https:\/\/mariusursu.com\/harvest2-lq\/\" data-url=\"http:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/harvest2-lq.jpg\" data-width=\"984\" src=\"https:\/\/i0.wp.com\/mariusursu.com\/wp-content\/uploads\/2020\/12\/harvest2-lq.jpg\" data-amp-layout=\"responsive\"\/><\/figure><\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1565\" height=\"654\" src=\"https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/journey-hb-2.jpg\" alt=\"\" class=\"wp-image-4022\" srcset=\"https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/journey-hb-2.jpg 1565w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/journey-hb-2-300x125.jpg 300w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/journey-hb-2-1024x428.jpg 1024w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/journey-hb-2-768x321.jpg 768w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/journey-hb-2-1536x642.jpg 1536w\" sizes=\"(max-width: 1565px) 100vw, 1565px\" \/><figcaption>User Journey including Pain points<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center\" id=\"TakeawaysIterations\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:55%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1970\" height=\"1901\" src=\"https:\/\/mariusursu.com\/wp-content\/uploads\/2021\/11\/iterations-6.jpg\" alt=\"\" class=\"wp-image-7538\" srcset=\"https:\/\/mariusursu.com\/wp-content\/uploads\/2021\/11\/iterations-6.jpg 1970w, https:\/\/mariusursu.com\/wp-content\/uploads\/2021\/11\/iterations-6-300x289.jpg 300w, https:\/\/mariusursu.com\/wp-content\/uploads\/2021\/11\/iterations-6-1024x988.jpg 1024w, https:\/\/mariusursu.com\/wp-content\/uploads\/2021\/11\/iterations-6-768x741.jpg 768w, https:\/\/mariusursu.com\/wp-content\/uploads\/2021\/11\/iterations-6-1536x1482.jpg 1536w, https:\/\/mariusursu.com\/wp-content\/uploads\/2021\/11\/iterations-6-500x482.jpg 500w, https:\/\/mariusursu.com\/wp-content\/uploads\/2021\/11\/iterations-6-800x772.jpg 800w, https:\/\/mariusursu.com\/wp-content\/uploads\/2021\/11\/iterations-6-1280x1235.jpg 1280w, https:\/\/mariusursu.com\/wp-content\/uploads\/2021\/11\/iterations-6-1920x1853.jpg 1920w, https:\/\/mariusursu.com\/wp-content\/uploads\/2021\/11\/iterations-6-1568x1513.jpg 1568w\" sizes=\"(max-width: 1970px) 100vw, 1970px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:45%\">\n<p class=\"has-extra-large-font-size\"><strong>\ud83d\udd01 Iterations<\/strong><\/p>\n\n\n\n<p>A <strong>Co-reflection session<\/strong> was facilitated by the rapid prototype paired with a journey map &#8211; similar to the one pictured above.<\/p>\n\n\n\n<p><strong>Iteration one<\/strong> validated the understanding of the problem and resulted in a few key findings:<\/p>\n\n\n\n<ul><li><span style=\"font-family: var(--list--font-family); background-color: var(--global--color-background); color: var(--global--color-primary); font-size: var(--global--font-size-base);\">The content should be created by the community, not by strangers<\/span><\/li><li>Tips and tricks require equal (if not more) focus as the recipes<\/li><\/ul>\n\n\n\n<p><strong>Iteration two <\/strong>would focus on solving problems, while being more precise and accurate with those features.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:90px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide\">\n<div class=\"wp-block-column\">\n<p class=\"has-extra-large-font-size\"><strong>\ud83d\ude4b\u200d\u2640\ufe0f\ud83d\ude4b\u200d\u2642\ufe0f A Participative<\/strong> <strong>approach<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<p>The project became truly Participative when a rapid click-through <strong>Prototype <\/strong>together with an <strong>Experience Flow<\/strong> were presented to the target audience. These two props framed the discussion around <strong>User Stories <\/strong>and &#8220;what if&#8221; scenarios. <\/p>\n\n\n\n<p>Resulted in understanding:<\/p>\n\n\n\n<ul><li>tips can be more relevant than recipes<\/li><li>content should be created by the community itself<\/li><\/ul>\n\n\n\n<p>The session also led to the discovery of a group of members who were trying to achieve a similar thing &#8211; so we joined forces.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"538\" src=\"http:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/reflectie-annotated-1024x538.jpg\" alt=\"\" class=\"wp-image-4017\" srcset=\"https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/reflectie-annotated-1024x538.jpg 1024w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/reflectie-annotated-300x158.jpg 300w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/reflectie-annotated-768x404.jpg 768w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/reflectie-annotated.jpg 1343w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Regular reflection organized by members of the community<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:90px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"alignwide has-text-align-center\" style=\"font-size:60px\"><strong>Results<\/strong>:<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:30%\">\n<p class=\"has-text-align-center has-extra-large-font-size\"><strong>The app complements the physical medium<\/strong>  <\/p>\n\n\n\n<p class=\"has-text-align-center\">Tips and recipes are within reach when users need them most &#8211; at home<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"2174\" height=\"903\" src=\"http:\/\/mariusursu.com\/wp-content\/uploads\/2017\/11\/journey-hb-clean.png\" alt=\"\" class=\"wp-image-1976\" srcset=\"https:\/\/mariusursu.com\/wp-content\/uploads\/2017\/11\/journey-hb-clean.png 2174w, https:\/\/mariusursu.com\/wp-content\/uploads\/2017\/11\/journey-hb-clean-300x125.png 300w, https:\/\/mariusursu.com\/wp-content\/uploads\/2017\/11\/journey-hb-clean-768x319.png 768w, https:\/\/mariusursu.com\/wp-content\/uploads\/2017\/11\/journey-hb-clean-1024x425.png 1024w, https:\/\/mariusursu.com\/wp-content\/uploads\/2017\/11\/journey-hb-clean-720x299.png 720w, https:\/\/mariusursu.com\/wp-content\/uploads\/2017\/11\/journey-hb-clean-560x233.png 560w\" sizes=\"(max-width: 2174px) 100vw, 2174px\" \/><figcaption>User journey in the physical medium<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:50%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"748\" src=\"http:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/harvest1-lq-2-1024x748.jpg\" alt=\"\" class=\"wp-image-4019\" srcset=\"https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/harvest1-lq-2-1024x748.jpg 1024w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/harvest1-lq-2-300x219.jpg 300w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/harvest1-lq-2-768x561.jpg 768w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/harvest1-lq-2.jpg 1360w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>A member is harvesting cabbages while another one is picking up his share<\/figcaption><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<p class=\"has-text-align-center has-extra-large-font-size\"><strong>Encourages deeper physical interactions<\/strong> <strong>between members<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">Acts as an ice-breaker on Saturday, when they pick up groceries at the farm<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:50%\">\n<div class=\"wp-container-2 wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<p class=\"has-text-align-center has-extra-large-font-size\"><strong>Sharing knowledge has a few advantages<\/strong>:<\/p>\n\n\n\n<ul><li>a stronger sense of community<\/li><li>increased fulfillment out of learning new skills together<\/li><li>prevents food from being wasted<\/li><\/ul>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:50%\">\n<div class=\"wp-block-jetpack-tiled-gallery aligncenter is-style-rectangular\"><div class=\"tiled-gallery__gallery\"><div class=\"tiled-gallery__row\"><div class=\"tiled-gallery__col\" style=\"flex-basis:36.71704137412091%\"><figure class=\"tiled-gallery__item\"><img srcset=\"https:\/\/i0.wp.com\/mariusursu.com\/wp-content\/uploads\/2020\/01\/wandeling.c4qQK.jpg.800x600_q85.jpg?strip=info&#038;w=600 600w,https:\/\/i0.wp.com\/mariusursu.com\/wp-content\/uploads\/2020\/01\/wandeling.c4qQK.jpg.800x600_q85.jpg?strip=info&#038;w=900 900w,https:\/\/i0.wp.com\/mariusursu.com\/wp-content\/uploads\/2020\/01\/wandeling.c4qQK.jpg.800x600_q85.jpg?strip=info&#038;w=1024 1024w\" alt=\"\" data-height=\"585\" data-id=\"599\" data-link=\"http:\/\/mariusursu.com\/index.php\/portfolio\/the-cooking-assistant-for-farmers\/wandeling-c4qqk-jpg-800x600_q85\/\" data-url=\"http:\/\/mariusursu.com\/wp-content\/uploads\/2020\/01\/wandeling.c4qQK.jpg.800x600_q85.jpg\" data-width=\"1024\" src=\"https:\/\/i0.wp.com\/mariusursu.com\/wp-content\/uploads\/2020\/01\/wandeling.c4qQK.jpg.800x600_q85.jpg\" layout=\"responsive\"\/><\/figure><figure class=\"tiled-gallery__item\"><img srcset=\"https:\/\/i1.wp.com\/mariusursu.com\/wp-content\/uploads\/2020\/01\/zaklopen-LR-360x250.jpg?strip=info&#038;w=360 360w\" alt=\"\" data-height=\"250\" data-id=\"598\" data-link=\"http:\/\/mariusursu.com\/index.php\/portfolio\/the-cooking-assistant-for-farmers\/zaklopen-lr-360x250\/\" data-url=\"http:\/\/mariusursu.com\/wp-content\/uploads\/2020\/01\/zaklopen-LR-360x250.jpg\" data-width=\"360\" src=\"https:\/\/i1.wp.com\/mariusursu.com\/wp-content\/uploads\/2020\/01\/zaklopen-LR-360x250.jpg\" layout=\"responsive\"\/><\/figure><\/div><div class=\"tiled-gallery__col\" style=\"flex-basis:63.28295862587909%\"><figure class=\"tiled-gallery__item\"><img srcset=\"https:\/\/i0.wp.com\/mariusursu.com\/wp-content\/uploads\/2020\/12\/harvest2-lq.jpg?strip=info&#038;w=600 600w,https:\/\/i0.wp.com\/mariusursu.com\/wp-content\/uploads\/2020\/12\/harvest2-lq.jpg?strip=info&#038;w=900 900w,https:\/\/i0.wp.com\/mariusursu.com\/wp-content\/uploads\/2020\/12\/harvest2-lq.jpg?strip=info&#038;w=984 984w\" alt=\"\" data-height=\"729\" data-id=\"2308\" data-link=\"http:\/\/mariusursu.com\/harvest2-lq\/\" data-url=\"http:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/harvest2-lq.jpg\" data-width=\"984\" src=\"https:\/\/i0.wp.com\/mariusursu.com\/wp-content\/uploads\/2020\/12\/harvest2-lq.jpg\" layout=\"responsive\"\/><\/figure><\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:90px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Thanks to Boudewijn and Paul,<\/em><br><em>as well as Danny and HelloFresh<\/em><\/p>\n\n\n\n<div style=\"height:90px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide\">\n<div class=\"wp-block-column\">\n<p class=\"has-text-align-center has-extra-large-font-size\">P.S. more on the Creative Process<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:50%\">\n<p>Ideation was helped by <strong>scenarios<\/strong>,&nbsp;<strong>storytelling<\/strong>, which slowly led to&nbsp;<strong>functionality,&nbsp;wireframes&nbsp;<\/strong>and a<strong>&nbsp;click-through prototype.<\/strong><\/p>\n\n\n\n<p>Sometimes a bit of acting out can do wonders for the process and getting un-stuck. <\/p>\n\n\n\n<p>If you click through the slideshow, you will see a set of tangible figurines which were useful in&nbsp;<strong>acting out<\/strong> and <strong>storytelling&nbsp;<\/strong>purposes.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" width=\"1024\" height=\"474\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-3795\" data-id=\"3795\" src=\"http:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/process-map-loep-crop-1024x474.jpg\" srcset=\"https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/process-map-loep-crop-1024x474.jpg 1024w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/process-map-loep-crop-300x139.jpg 300w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/process-map-loep-crop-768x356.jpg 768w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/process-map-loep-crop.jpg 1261w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Making the process conscious and updating it continuously<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" width=\"832\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-618\" data-id=\"618\" src=\"http:\/\/mariusursu.com\/wp-content\/uploads\/2017\/11\/stories-it1-hb-832x1024.png\" srcset=\"https:\/\/mariusursu.com\/wp-content\/uploads\/2017\/11\/stories-it1-hb-832x1024.png 832w, https:\/\/mariusursu.com\/wp-content\/uploads\/2017\/11\/stories-it1-hb-244x300.png 244w, https:\/\/mariusursu.com\/wp-content\/uploads\/2017\/11\/stories-it1-hb-768x945.png 768w, https:\/\/mariusursu.com\/wp-content\/uploads\/2017\/11\/stories-it1-hb-720x886.png 720w, https:\/\/mariusursu.com\/wp-content\/uploads\/2017\/11\/stories-it1-hb-560x689.png 560w, https:\/\/mariusursu.com\/wp-content\/uploads\/2017\/11\/stories-it1-hb.png 1127w\" sizes=\"(max-width: 832px) 100vw, 832px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">User Stories<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" width=\"1015\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-620\" data-id=\"620\" src=\"http:\/\/mariusursu.com\/wp-content\/uploads\/2017\/11\/wireframes-it1-hb-1015x1024.png\" srcset=\"https:\/\/mariusursu.com\/wp-content\/uploads\/2017\/11\/wireframes-it1-hb-1015x1024.png 1015w, https:\/\/mariusursu.com\/wp-content\/uploads\/2017\/11\/wireframes-it1-hb-150x150.png 150w, https:\/\/mariusursu.com\/wp-content\/uploads\/2017\/11\/wireframes-it1-hb-297x300.png 297w, https:\/\/mariusursu.com\/wp-content\/uploads\/2017\/11\/wireframes-it1-hb-768x775.png 768w, https:\/\/mariusursu.com\/wp-content\/uploads\/2017\/11\/wireframes-it1-hb-720x727.png 720w, https:\/\/mariusursu.com\/wp-content\/uploads\/2017\/11\/wireframes-it1-hb-560x565.png 560w, https:\/\/mariusursu.com\/wp-content\/uploads\/2017\/11\/wireframes-it1-hb-50x50.png 50w, https:\/\/mariusursu.com\/wp-content\/uploads\/2017\/11\/wireframes-it1-hb.png 1515w\" sizes=\"(max-width: 1015px) 100vw, 1015px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Prototyping through wireframes (iteration 1)<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" width=\"1024\" height=\"916\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-616\" data-id=\"616\" src=\"http:\/\/mariusursu.com\/wp-content\/uploads\/2020\/01\/home-screen-it1-1-1024x916.png\" srcset=\"https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/01\/home-screen-it1-1-1024x916.png 1024w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/01\/home-screen-it1-1-300x268.png 300w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/01\/home-screen-it1-1-768x687.png 768w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/01\/home-screen-it1-1-720x644.png 720w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/01\/home-screen-it1-1-560x501.png 560w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/01\/home-screen-it1-1.png 1983w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Building a click-through prototype with Adobe XD<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" width=\"1024\" height=\"964\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-625\" data-id=\"625\" src=\"http:\/\/mariusursu.com\/wp-content\/uploads\/2020\/01\/tangible-acting-out-hb-1024x964.png\" srcset=\"https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/01\/tangible-acting-out-hb-1024x964.png 1024w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/01\/tangible-acting-out-hb-300x282.png 300w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/01\/tangible-acting-out-hb-768x723.png 768w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/01\/tangible-acting-out-hb-720x678.png 720w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/01\/tangible-acting-out-hb-560x527.png 560w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/01\/tangible-acting-out-hb.png 1344w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Acting out the &#8220;as-is&#8221; and &#8220;to-be&#8221; Journeys<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" width=\"1024\" height=\"682\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-626\" data-id=\"626\" src=\"http:\/\/mariusursu.com\/wp-content\/uploads\/2020\/01\/midterm-snap-hb-1024x682.png\" srcset=\"https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/01\/midterm-snap-hb-1024x682.png 1024w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/01\/midterm-snap-hb-300x200.png 300w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/01\/midterm-snap-hb-768x511.png 768w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/01\/midterm-snap-hb-720x479.png 720w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/01\/midterm-snap-hb-560x373.png 560w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/01\/midterm-snap-hb.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Presenting the new Journey using a Video<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Client:&nbsp;Herenboeren Duration: 7 months Team: me as freelance Designer, three involved co-creators and one co-founder. Project Type: Key Activities: The prototype in the video is iteration 1&#8230; Iteration 2 can be seen here Challenge To enable learning between members of a farming community, especially when they are physically far away from each other other. Note:&hellip; <a class=\"more-link\" href=\"https:\/\/mariusursu.com\/index.php\/portfolio\/the-cooking-assistant-for-farmers\/\">Continue reading <span class=\"screen-reader-text\">Encouraging learning between members of a community<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":629,"comment_status":"closed","ping_status":"closed","template":"","meta":{"spay_email":""},"jetpack-portfolio-type":[],"jetpack-portfolio-tag":[],"_links":{"self":[{"href":"https:\/\/mariusursu.com\/index.php\/wp-json\/wp\/v2\/jetpack-portfolio\/106"}],"collection":[{"href":"https:\/\/mariusursu.com\/index.php\/wp-json\/wp\/v2\/jetpack-portfolio"}],"about":[{"href":"https:\/\/mariusursu.com\/index.php\/wp-json\/wp\/v2\/types\/jetpack-portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/mariusursu.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mariusursu.com\/index.php\/wp-json\/wp\/v2\/comments?post=106"}],"version-history":[{"count":850,"href":"https:\/\/mariusursu.com\/index.php\/wp-json\/wp\/v2\/jetpack-portfolio\/106\/revisions"}],"predecessor-version":[{"id":8871,"href":"https:\/\/mariusursu.com\/index.php\/wp-json\/wp\/v2\/jetpack-portfolio\/106\/revisions\/8871"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mariusursu.com\/index.php\/wp-json\/wp\/v2\/media\/629"}],"wp:attachment":[{"href":"https:\/\/mariusursu.com\/index.php\/wp-json\/wp\/v2\/media?parent=106"}],"wp:term":[{"taxonomy":"jetpack-portfolio-type","embeddable":true,"href":"https:\/\/mariusursu.com\/index.php\/wp-json\/wp\/v2\/jetpack-portfolio-type?post=106"},{"taxonomy":"jetpack-portfolio-tag","embeddable":true,"href":"https:\/\/mariusursu.com\/index.php\/wp-json\/wp\/v2\/jetpack-portfolio-tag?post=106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}