{"id":5034,"date":"2021-01-08T12:01:15","date_gmt":"2021-01-08T11:01:15","guid":{"rendered":"http:\/\/mariusursu.com\/?post_type=jetpack-portfolio&p=5034"},"modified":"2023-11-10T08:59:07","modified_gmt":"2023-11-10T07:59:07","slug":"connecting-business-and-blockchain-networks","status":"publish","type":"jetpack-portfolio","link":"https:\/\/mariusursu.com\/index.php\/portfolio\/connecting-business-and-blockchain-networks\/","title":{"rendered":"Developers become more empathetic, in an enterprise context"},"content":{"rendered":"\n
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Client: Unchain.io<\/a><\/p>\n\n\n\n

Duration: 6 months<\/p>\n\n\n\n

Team: me as freelance Designer, one in-house Designer, and the CTO.<\/p>\n<\/div>\n\n\n\n

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Project type:
Service-Design<\/span>Incubation-Project<\/span>\n\n\n\n

Key Activities:
User-Testing<\/span>Journey-Mapping<\/span>Rapid-Prototyping<\/span>Organizational-Change<\/span>Strategy<\/span>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Process overview (click for more detail)<\/a><\/figcaption><\/figure>\n\n\n\n
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Challenge<\/em><\/strong><\/p>\n\n\n\n

The client organisation was a small start-up aiming to simplify the integration of blockchain networks with business applications.<\/p>\n\n\n\n

The design brief included the usability of their yet un-tested SaaS platform. The scope later expanded to cover the usefulness of adding a significant feature: a marketplace.<\/p>\n\n\n\n

Approach<\/em><\/strong><\/p>\n\n\n\n

Surfacing the team’s knowledge (and assumptions) by filling in research deliverables. <\/p>\n<\/div>\n\n\n\n

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Approach<\/em><\/strong> 2\/2<\/p>\n\n\n\n

Investigating and comparing competitor offerings, describing existing mental models.<\/p>\n\n\n\n

Immersing myself into the use-case of the platform through scenarios. Organizing two user-tests with the target audience.<\/p>\n\n\n\n

Prioritizing and maintaining a backlog in Jira: recording findings from users, interpreting them, ideating solutions, using rapid prototypes to communicate with ‘tech’ and ‘users’, repeat the cycle.<\/p>\n<\/div>\n\n\n\n

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Outcome + Impact<\/em><\/strong><\/p>\n\n\n\n

Allowing the team to experience a new process first-hand. Leaving behind materials and deliverables to lower the barrier for future sessions.<\/p>\n\n\n\n

Some positive signs of change included increased budget for Design, opening up the platform for the public and creating an opening for a full time designer.<\/p>\n\n\n\n

The business impact of design: faster to market, lower development costs and more engaged employees !<\/p>\n<\/div>\n<\/div>\n\n\n\n

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It ain\u2019t what you don\u2019t know that gets you into trouble.<\/em>
It\u2019s what you know for sure that just ain\u2019t so<\/em>.<\/p>— Mark Twain<\/cite><\/blockquote>\n<\/div>\n<\/div>\n\n\n\n

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Key Achievements<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n

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An organization that understands their ‘user’ better<\/strong><\/strong><\/p>\n\n\n\n

By cultivating a humble mindset and intentionally seeking to be corrected.<\/p>\n\n\n\n