{"id":545,"date":"2020-01-08T18:03:06","date_gmt":"2020-01-08T17:03:06","guid":{"rendered":"http:\/\/34.65.127.0\/?post_type=jetpack-portfolio&#038;p=545"},"modified":"2021-01-08T18:37:09","modified_gmt":"2021-01-08T17:37:09","slug":"old-connecting-business-and-blockchain-networks","status":"publish","type":"jetpack-portfolio","link":"https:\/\/mariusursu.com\/index.php\/portfolio\/old-connecting-business-and-blockchain-networks\/","title":{"rendered":"Pre-Heleen: Working with"},"content":{"rendered":"\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:20%\">\n<p class=\"has-medium-font-size\"><strong>Client:<\/strong> <a href=\"http:\/\/www.unchain.io\/\">Unchain.io<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<span class=\"su-label su-label-type-default\">B2B<\/span><span class=\"su-label su-label-type-default\">Software-as-a-service<\/span><span class=\"su-label su-label-type-default\">Enterprise-Software<\/span><span class=\"su-label su-label-type-default\">Cloud-Architecture<\/span><span class=\"su-label su-label-type-default\">Share-Economy<\/span><span class=\"su-label su-label-type-default\">Online-Marketplace<\/span>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:20%\">\n<p><strong>Date<\/strong>: 2018-19<br><strong>Duration<\/strong>: 6 months<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<span class=\"su-label su-label-type-info\">Service-Design<\/span><span class=\"su-label su-label-type-info\">UX-Design<\/span><span class=\"su-label su-label-type-success\">Incubation-Project<\/span><br><span class=\"su-label su-label-type-warning\">Organizational-Design<\/span><span class=\"su-label su-label-type-warning\">DesignOps<\/span><span class=\"su-label su-label-type-warning\">Culture-Transformation<\/span><span class=\"su-label su-label-type-warning\">Multi-Stakeholder<\/span><span class=\"su-label su-label-type-warning\">Strategy<\/span>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/mariusursu.com\/wp-content\/uploads\/2020\/03\/process-unchain-full4.png\"><img loading=\"lazy\" width=\"1024\" height=\"737\" src=\"http:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/process-unchain-preview6-1024x737.jpg\" alt=\"\" class=\"wp-image-4350\" srcset=\"https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/process-unchain-preview6-1024x737.jpg 1024w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/process-unchain-preview6-300x216.jpg 300w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/process-unchain-preview6-768x553.jpg 768w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/process-unchain-preview6-1536x1106.jpg 1536w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/process-unchain-preview6-2048x1474.jpg 2048w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/process-unchain-preview6-1568x1129.jpg 1568w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption><a href=\"http:\/\/mariusursu.com\/wp-content\/uploads\/2020\/03\/process-unchain-full4.png\" target=\"_blank\" rel=\"noreferrer noopener\">Click for more detail \ud83d\udc46<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<p>The client, Unchain.io is a validated and funded small company that <strong>bridges<\/strong> business <strong>software <\/strong>with various types of blockchain <strong>networks<\/strong>. <\/p>\n\n\n\n<p>The starting point for my work was a high fidelity prototype &#8211; a technical demonstrator. The predominant attitude was &#8220;we will open it up for feedback only when it works and is ready&#8221;.<\/p>\n\n\n\n<p>The project&#8217;s goal was to upgrade the <strong>usefulness<\/strong> (relevance) and <strong>usability <\/strong>(user-friendliness) of the digital platform.<\/p>\n\n\n\n<p>My work consisted of two parallel tracks: <\/p>\n\n\n\n<ul><li>Actual Design work <\/li><li>For Design to take place, enabling factors were required.<\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The rest of the article will describe the <strong>3 Key Takeaways<\/strong> \u2b50, followed by three chapters: <strong>Research<\/strong>, <strong>Orchestration<\/strong>, <strong>Organizational Change<\/strong> &#8211; <a href=\"http:\/\/mariusursu.com\/wp-admin\/post.php?post=545&amp;action=edit#OrgChange\">\ud83d\udd17<\/a> <a href=\"#OrgChange\" data-type=\"internal\" data-id=\"#OrgChange\">don&#8217;t miss this one<\/a><\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:100%\">\n<p class=\"has-extra-large-font-size\"><strong>3 Key Takeaways<\/strong> (~2 min read)<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<div class=\"wp-container-1 wp-block-group has-background\" style=\"background-color:#d3f7fd\"><div class=\"wp-block-group__inner-container\">\n<p class=\"has-large-font-size\" id=\"Perspective\"><strong>\u2b50 Taking on a different perspective<\/strong><\/p>\n\n\n\n<p>Stepping away from being experts&#8230; Assuming a beginner&#8217;s frame of mind<\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\"><\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"680\" height=\"541\" src=\"http:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/empathy-not-ego.jpg\" alt=\"\" class=\"wp-image-3876\" srcset=\"https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/empathy-not-ego.jpg 680w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/empathy-not-ego-300x239.jpg 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\"><\/div>\n<\/div>\n\n\n\n<p>By cultivating a <strong>humble <\/strong>and <strong>empathetic<\/strong> mindset, the team became more open to rapid prototyping and validation.<\/p>\n\n\n\n<p>It helped us <strong>bring assumptions to the surface<\/strong> and get closer to <strong>building the right thing<\/strong>. <\/p>\n\n\n\n<p>Saving costs and <strong>helping team dynamics<\/strong> by avoiding going down unnecessary roads.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-autoplay=\"true\" data-delay=\"3\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" width=\"1280\" height=\"960\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-2238\" data-id=\"2238\" src=\"http:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/user-test-e.jpg\" srcset=\"https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/user-test-e.jpg 1280w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/user-test-e-300x225.jpg 300w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/user-test-e-768x576.jpg 768w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/user-test-e-1024x768.jpg 1024w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/user-test-e-720x540.jpg 720w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/user-test-e-560x420.jpg 560w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">User Validation Session<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" width=\"2004\" height=\"834\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-577\" data-id=\"577\" src=\"http:\/\/mariusursu.com\/wp-content\/uploads\/2020\/01\/empathy-small.png\" srcset=\"https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/01\/empathy-small.png 2004w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/01\/empathy-small-300x125.png 300w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/01\/empathy-small-768x320.png 768w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/01\/empathy-small-1024x426.png 1024w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/01\/empathy-small-720x300.png 720w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/01\/empathy-small-560x233.png 560w\" sizes=\"(max-width: 2004px) 100vw, 2004px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">People from the backend need to see the front<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Why are people resisting reality-testing their ideas with the target audience ? <\/p><p>Perhaps one is trying to avoid being perceived as annoying&#8230; Or in order to defend against <strong>criticism<\/strong> and damaged <strong>reputation<\/strong>.<\/p><\/blockquote>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center\">\n<div class=\"wp-block-column\">\n<div class=\"wp-container-2 wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-cover has-background-dim\" style=\"background-image:url(http:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/ecosystem-tangible-1.jpg)\"><div class=\"wp-block-cover__inner-container\">\n<p class=\"has-text-align-center has-extra-large-font-size\"><strong>Ecosystem map &#8220;as-is&#8221; <\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\">Communicating using tangible props can be more accessible for those who won&#8217;t sketch<\/p>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<div class=\"wp-container-3 wp-block-group has-background\" style=\"background-color:#d3f7fd\"><div class=\"wp-block-group__inner-container\">\n<p class=\"has-large-font-size\"><strong>\u2b50 A Participative approach<\/strong><\/p>\n\n\n\n<p>A <strong>participative <\/strong>and co-creative approach was the only way to tackle such a multi-stakeholder environment. Very complex and continuously changing.<\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\"><\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"657\" height=\"657\" src=\"http:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/action.jpg\" alt=\"\" class=\"wp-image-3881\" srcset=\"https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/action.jpg 657w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/action-300x300.jpg 300w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/action-150x150.jpg 150w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/action-50x50.jpg 50w\" sizes=\"(max-width: 657px) 100vw, 657px\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\"><\/div>\n<\/div>\n\n\n\n<p>This way of working has the advantage of making <strong>assumptions explicit<\/strong> so that they can be verified and acted upon. When applied well, participative sessions can save cost because <strong>feedback is given in real time<\/strong>,<strong> <\/strong>when it can still be useful.<\/p>\n\n\n\n<p>The approach can also help <strong>motivate the participants <\/strong>and <strong>build buy-in<\/strong> (by having a stake, or by feeling listened).<strong> <\/strong><\/p>\n\n\n\n<p>It <strong>stimulates empathy<\/strong> and understanding &#8211; <strong>stepping out of our comfortable shoes &#8211; into reality<\/strong>, or at least into a different perspective.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center\" id=\"TakeawayProcess\">\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<div class=\"wp-container-4 wp-block-group has-background\" style=\"background-color:#d3f7fd\"><div class=\"wp-block-group__inner-container\">\n<p class=\"has-large-font-size\"><strong>\u2b50 Applying a New Process<\/strong><\/p>\n\n\n\n<p>When attempting behavior change toward the technical team, a good way to make it lasting was by &#8220;<strong>shaping the path<\/strong>&#8221; &#8211; organizing the incentives and operations in such a way that the <strong>new way becomes the<\/strong> <strong>easy and common sense <\/strong>thing to do.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>The old question:<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>&#8220;what else should we build and improve before publishing our work&#8221;<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Was slowly being replaced with:<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>&#8220;what is the minimum we can show so that we get a helpful reaction which teaches us X&#8221;<\/em><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:60%\">\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" width=\"1010\" height=\"962\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-4364\" data-id=\"4364\" src=\"http:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/process-0-annot-2.jpg\" srcset=\"https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/process-0-annot-2.jpg 1010w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/process-0-annot-2-300x286.jpg 300w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/process-0-annot-2-768x732.jpg 768w\" sizes=\"(max-width: 1010px) 100vw, 1010px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-891\" data-id=\"891\" src=\"http:\/\/mariusursu.com\/wp-content\/uploads\/2020\/02\/process-1-1024x576.png\" srcset=\"https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/02\/process-1-1024x576.png 1024w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/02\/process-1-300x169.png 300w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/02\/process-1-768x432.png 768w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/02\/process-1-720x405.png 720w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/02\/process-1-560x315.png 560w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/02\/process-1.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" width=\"975\" height=\"499\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-895\" data-id=\"895\" src=\"http:\/\/mariusursu.com\/wp-content\/uploads\/2020\/02\/proccess-5.png\" srcset=\"https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/02\/proccess-5.png 975w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/02\/proccess-5-300x154.png 300w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/02\/proccess-5-768x393.png 768w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/02\/proccess-5-720x368.png 720w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/02\/proccess-5-560x287.png 560w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" width=\"1024\" height=\"868\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-896\" data-id=\"896\" src=\"http:\/\/mariusursu.com\/wp-content\/uploads\/2020\/02\/process-6-1024x868.png\" srcset=\"https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/02\/process-6-1024x868.png 1024w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/02\/process-6-300x254.png 300w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/02\/process-6-768x651.png 768w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/02\/process-6-720x611.png 720w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/02\/process-6-560x475.png 560w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/02\/process-6.png 1079w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" width=\"1024\" height=\"955\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-897\" data-id=\"897\" src=\"http:\/\/mariusursu.com\/wp-content\/uploads\/2020\/02\/process-7-1024x955.png\" srcset=\"https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/02\/process-7-1024x955.png 1024w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/02\/process-7-300x280.png 300w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/02\/process-7-768x716.png 768w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/02\/process-7-720x671.png 720w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/02\/process-7-560x522.png 560w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/02\/process-7.png 1770w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" width=\"1024\" height=\"554\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-2236\" data-id=\"2236\" src=\"http:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/proccess-8-e-1024x554.png\" srcset=\"https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/proccess-8-e-1024x554.png 1024w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/proccess-8-e-300x162.png 300w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/proccess-8-e-768x416.png 768w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/proccess-8-e-720x390.png 720w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/proccess-8-e-560x303.png 560w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/proccess-8-e.png 1083w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<p>The rest of this article will further describe the 3 big efforts: <br><strong>Research<\/strong> (1 min)<br><strong>Orchestration <\/strong>(2 min)<strong> <\/strong><br><strong>Organizational Change<\/strong> (3 min &#8211; makes important points)<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/mariusursu.com\/wp-content\/uploads\/2020\/03\/process-unchain-full4.png\"><img loading=\"lazy\" width=\"1024\" height=\"737\" src=\"http:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/process-unchain-preview6-1024x737.jpg\" alt=\"\" class=\"wp-image-4350\" srcset=\"https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/process-unchain-preview6-1024x737.jpg 1024w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/process-unchain-preview6-300x216.jpg 300w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/process-unchain-preview6-768x553.jpg 768w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/process-unchain-preview6-1536x1106.jpg 1536w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/process-unchain-preview6-2048x1474.jpg 2048w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/process-unchain-preview6-1568x1129.jpg 1568w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption><a href=\"http:\/\/mariusursu.com\/wp-content\/uploads\/2020\/03\/process-unchain-full4.png\" target=\"_blank\" rel=\"noreferrer noopener\">Click for more detail \ud83d\udc46<\/a><\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center has-background\" style=\"background-color:#d3f7fd\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p class=\"has-extra-large-font-size\"><strong>Research<\/strong>: <br>Wide and Qualitative<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:20%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"http:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/research-2.jpg\" alt=\"\" class=\"wp-image-4354\"\/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center\"><p><em>It ain\u2019t what you don\u2019t know that gets you into trouble. <\/em><br><em>It\u2019s what you know for sure that just ain\u2019t so. &#8211; Mark Twain<\/em><\/p><\/blockquote>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide\">\n<div class=\"wp-block-column\">\n<p>In&nbsp;<strong>Service Design<\/strong>, there are more perspectives and more stakeholders to take into account <a rel=\"noreferrer noopener\" href=\"https:\/\/www.fabrique.com\/blog\/2018\/5\/service-design-next-step-evolution-after-ux-design\/\" target=\"_blank\">compared to&nbsp;<strong>UI\/UX Design<\/strong><\/a>.&nbsp;<\/p>\n\n\n\n<p><strong>Empathy<\/strong>, an in-depth understanding of the&nbsp;Personas and their context is&nbsp;<strong>necessary but<\/strong> <strong>not enough<\/strong>. It is important to have the same in-depth understanding of&nbsp;<strong>all relevant stakeholders,<\/strong>&nbsp;both in isolation, as well as&nbsp;<strong>how they interact<\/strong>&nbsp;between each other.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p>Other <strong>stakeholders <\/strong>with an influence over the success of the service include: the <strong>internal<\/strong> <strong>employees in various departments<\/strong> within the company and other <strong>relevant external stakeholders<\/strong> (complementary service providers; regulators; client&#8217;s clients; etc).<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<div class=\"wp-block-cover has-background-dim-40 has-background-dim\" style=\"background-image:url(http:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/ecosystem-map-cleaned.jpg);background-position:60% 65%\"><div class=\"wp-block-cover__inner-container\">\n<p class=\"has-text-align-center has-extra-large-font-size\"><strong>Ecosystem Map<\/strong><br>(early version, &#8220;as-is&#8221; )<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<div class=\"wp-block-cover has-background-dim\" style=\"background-image:url(http:\/\/mariusursu.com\/wp-content\/uploads\/2020\/01\/jtbd-unchain-Low-quality-LQ.png)\"><div class=\"wp-block-cover__inner-container\">\n<p class=\"has-text-align-center has-extra-large-font-size\"><strong>Jobs-to-be-Done<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\">Contrasting the needs, goals and constraints of the 3 key stakeholder types<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<p>Other work included:<\/p>\n\n\n\n<ul><li>Defining the <a href=\"http:\/\/mariusursu.com\/index.php\/portfolio\/appendix-working-with-empathy-iterations\/#Persona\" data-type=\"URL\" data-id=\"http:\/\/mariusursu.com\/index.php\/portfolio\/appendix-working-with-empathy-iterations\/#Persona\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Persona<\/strong> \ud83d\udd17<\/a> : in B2B the user is not always the same person as the customer<strong> <\/strong>(decision maker)<\/li><li>Understanding Consortia between Organizations and the Enterprise blockchain <a href=\"http:\/\/mariusursu.com\/index.php\/portfolio\/appendix-working-with-empathy-iterations\/#Context\" data-type=\"URL\" data-id=\"http:\/\/mariusursu.com\/index.php\/portfolio\/appendix-working-with-empathy-iterations\/#Context\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Landscape<\/strong> \ud83d\udd17<\/a><\/li><li><strong style=\"font-family: var(--list--font-family); background-color: var(--global--color-background); color: var(--global--color-primary); font-size: var(--global--font-size-base);\">Observing <\/strong><span style=\"font-family: var(--list--font-family); background-color: var(--global--color-background); color: var(--global--color-primary); font-size: var(--global--font-size-base);\">and <\/span><strong style=\"font-family: var(--list--font-family); background-color: var(--global--color-background); color: var(--global--color-primary); font-size: var(--global--font-size-base);\">Interviewing <\/strong><span style=\"font-family: var(--list--font-family); background-color: var(--global--color-background); color: var(--global--color-primary); font-size: var(--global--font-size-base);\">the target audience<\/span><\/li><li><strong>User-testing<\/strong> parts of the journey<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<blockquote class=\"wp-block-quote\"><p>Dealing with &#8216;<strong>second-hand&#8217; information<\/strong> from colleagues is necessary in the real-world. However, special care should be taken to not confuse &#8216;<strong>interpretations&#8217; <\/strong>with &#8216;<strong>raw observations<\/strong>&#8216;.<\/p><\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide\">\n<div class=\"wp-block-column\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator alignwide is-style-dots\"\/>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center has-background\" style=\"background-color:#d3f7fd\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p class=\"has-extra-large-font-size\"><strong>Orchestration<\/strong>: assembling micro-Interactions into complete Journeys<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:20%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"818\" height=\"566\" src=\"http:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/orchestration.jpg\" alt=\"\" class=\"wp-image-3878\" srcset=\"https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/orchestration.jpg 818w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/orchestration-300x208.jpg 300w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/orchestration-768x531.jpg 768w\" sizes=\"(max-width: 818px) 100vw, 818px\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-left\"><p><strong>Zooming in for the important details and zooming out to ensure a meaningful experience<\/strong>&#8230;<\/p><\/blockquote>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top\">\n<div class=\"wp-block-column is-vertically-aligned-top\">\n<p><a href=\"https:\/\/webcache.googleusercontent.com\/search?q=cache:tBBp6bPM9cgJ:https:\/\/frankly.studio\/customer-journeys-experience-maps-and-use-cases\/+&amp;cd=1&amp;hl=en&amp;ct=clnk&amp;gl=nl\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Micro-moments<\/strong>&nbsp;are individual&nbsp;<strong>interactions<\/strong>.<\/a> Put together they create a holistic&nbsp;<strong>experience<\/strong>, for instance from pre-purchase to post-purchase. The wider perspective is called a&nbsp;<strong>Journey map<\/strong>. (Or Experience Map if it covers more customer segments\/personas)<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top\">\n<p>By asking through which&nbsp;<strong>channel&nbsp;<\/strong>the interactions take place, and what it is required in terms of support or&nbsp;<strong>back-end processes<\/strong>&nbsp;to deliver that experience, we create the&nbsp;<strong>Blueprint map<\/strong>.<br><a href=\"https:\/\/frankly.studio\/customer-journeys-experience-maps-and-use-cases\/\"><\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<div class=\"wp-container-5 wp-block-group has-background\" style=\"background-color:#d3f7fd\"><div class=\"wp-block-group__inner-container\">\n<p>The map provided a&nbsp;<strong>holistic perspective<\/strong>&nbsp;over what must happen within the organization (and outside of it) for the service to be delivered, all while managing the emotional arc of the intended audience. <\/p>\n\n\n\n<p>It also contributed to a <strong>shared understanding within the team<\/strong> on how various&nbsp;hidden details&nbsp;and&nbsp;internal process&nbsp;work to&nbsp;create a <strong>bigger picture for the customer<\/strong>.<\/p>\n\n\n\n<p>Other work included:<\/p>\n\n\n\n<ul><li>Creating <strong>Moodboards<\/strong> based on similar offerings and competitors<\/li><li>Exploring beyond the <strong>MVP<\/strong>: creating a <a href=\"http:\/\/mariusursu.com\/index.php\/portfolio\/appendix-working-with-empathy-iterations\/#Marketplace\" data-type=\"URL\" data-id=\"http:\/\/mariusursu.com\/index.php\/portfolio\/appendix-working-with-empathy-iterations\/#Marketplace\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Marketplace \ud83d\udd17<\/strong><\/a><\/li><\/ul>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<div class=\"wp-block-cover has-background-dim\" style=\"background-image:url(http:\/\/mariusursu.com\/wp-content\/uploads\/2020\/02\/JM-all-clean-e1608824897169.png);background-position:3% 53%\"><div class=\"wp-block-cover__inner-container\">\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center has-extra-large-font-size\"><strong>Blueprint <\/strong><br><strong>Map<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\">You can&#8217;t manage what you can&#8217;t measure. <\/p>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\">And you can&#8217;t measure what you don&#8217;t see.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top\">\n<div class=\"wp-block-column is-vertically-aligned-top\">\n<p class=\"has-text-align-center\">Building on top of mature <strong>Design Systems<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"567\" src=\"http:\/\/mariusursu.com\/wp-content\/uploads\/2020\/02\/ibm-2-e1608882175688-1024x567.png\" alt=\"\" class=\"wp-image-912\" srcset=\"https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/02\/ibm-2-e1608882175688-1024x567.png 1024w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/02\/ibm-2-e1608882175688-300x166.png 300w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/02\/ibm-2-e1608882175688-768x425.png 768w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/02\/ibm-2-e1608882175688-1568x868.png 1568w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/02\/ibm-2-e1608882175688-1536x850.png 1536w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/02\/ibm-2-e1608882175688.png 1637w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><br>IBM&#8217;s Design Language<\/figcaption><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"971\" height=\"1024\" src=\"http:\/\/mariusursu.com\/wp-content\/uploads\/2020\/02\/ibm-1-971x1024.jpg\" alt=\"\" class=\"wp-image-908\" srcset=\"https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/02\/ibm-1-971x1024.jpg 971w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/02\/ibm-1-284x300.jpg 284w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/02\/ibm-1-768x810.jpg 768w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/02\/ibm-1-720x759.jpg 720w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/02\/ibm-1-560x591.jpg 560w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/02\/ibm-1.jpg 1734w\" sizes=\"(max-width: 971px) 100vw, 971px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top\" style=\"flex-basis:33.3%\">\n<p class=\"has-text-align-center\">Experimenting rapidly using <strong>click-through mock-ups<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"629\" src=\"http:\/\/mariusursu.com\/wp-content\/uploads\/2020\/02\/XD-rapid-proto-overview-lq-1024x629.png\" alt=\"\" class=\"wp-image-930\" srcset=\"https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/02\/XD-rapid-proto-overview-lq-1024x629.png 1024w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/02\/XD-rapid-proto-overview-lq-300x184.png 300w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/02\/XD-rapid-proto-overview-lq-768x472.png 768w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/02\/XD-rapid-proto-overview-lq-720x442.png 720w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/02\/XD-rapid-proto-overview-lq-560x344.png 560w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/02\/XD-rapid-proto-overview-lq.png 1389w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><br>When cardboard or paper mockups are not enough \ud83d\ude42<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide\">\n<div class=\"wp-block-column\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator alignwide is-style-dots\"\/>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center has-background\" id=\"OrgChange\" style=\"background-color:#d3f7fd\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p class=\"has-extra-large-font-size\"><strong>Organizational Change<\/strong> <br>(that lasts)<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:20%\">\n<figure class=\"wp-block-image size-large\"><img src=\"http:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/org-change-e1609145134339.jpg\" alt=\"\" class=\"wp-image-4355\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<blockquote class=\"wp-block-quote\"><p>Empathizing with your own team members is perhaps even more important than empathizing with other stakeholders.<\/p><\/blockquote>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<p><em>What is keeping them from changing their process or mindset? Is it a habit?<\/em> <em>Are they trying to protect their work product from criticism or their process from too much interference?<br><\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top\">\n<div class=\"wp-block-column is-vertically-aligned-top\">\n<p class=\"has-large-font-size\">What actions should we take and what commitments should we make &#8211; such that the new space for Design remains and expands after my departure ?<\/p>\n\n\n\n<p>Transforming an organization (even a small one of 10 people) such that it embodies Service Design is a project that takes<strong> more than half a year <\/strong>and <strong>more than a part-time Junior Designer<\/strong>. <\/p>\n\n\n\n<p>But its a start.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top\">\n<div class=\"wp-container-6 wp-block-group has-background\" style=\"background-color:#d3f7fd\"><div class=\"wp-block-group__inner-container\">\n<p>This effort included:<\/p>\n\n\n\n<ul><li>organizing Sprints\/Jams\/Sessions &#8211; because some things are only <strong>learned by doing and experiencing<\/strong>.<\/li><li><strong>lobbying decision makers<\/strong> for budget allocations or process changes<\/li><li><strong>creating Ambassadors<\/strong> at key levels in the organization who speak up during key meetings<\/li><\/ul>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide\">\n<div class=\"wp-block-column\">\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top\">\n<div class=\"wp-block-column is-vertically-aligned-top\" style=\"flex-basis:40%\">\n<div class=\"wp-container-7 wp-block-group has-background\" style=\"background-color:#d3f7fd\"><div class=\"wp-block-group__inner-container\">\n<p class=\"has-text-align-center has-large-font-size\"><strong>Design impacts Strategy<\/strong><\/p>\n\n\n\n<p>Presented a <strong>tailored roadmap<\/strong>, including milestones on capability building and achieving higher and lasting <strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.invisionapp.com\/design-better\/design-maturity-model\/\" target=\"_blank\">design maturity<\/a> \ud83d\udcc8<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:20%\"><\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"http:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/roadmap.jpg\" alt=\"\" class=\"wp-image-3880\" width=\"182\" height=\"158\" srcset=\"https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/roadmap.jpg 574w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/roadmap-300x261.jpg 300w\" sizes=\"(max-width: 182px) 100vw, 182px\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:20%\"><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top\">\n<div class=\"wp-container-8 wp-block-group has-white-background-color has-background\"><div class=\"wp-block-group__inner-container\">\n<p class=\"has-text-align-left has-large-font-size\">Aside from the <strong><strong>Deliverables<\/strong><\/strong>, and the<strong><strong> experience of being involved in Design<\/strong><\/strong>, the team was <strong><strong>left with<\/strong><\/strong>:<\/p>\n\n\n\n<p><strong>A new creative process<\/strong>: Presented at length three pages down, in the <a href=\"#TakeawayProcess\" data-type=\"internal\" data-id=\"#TakeawayProcess\"><strong>\u2b50 Third takeaway \ud83d\udd17<\/strong><\/a><\/p>\n\n\n\n<p><strong>Templates and preparations<\/strong> for future co-creation sessions with a hope that it would be seen as less intimidating, and less risky.<\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:20%\"><\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.thisisservicedesigndoing.com\/\"><img loading=\"lazy\" width=\"1024\" height=\"538\" src=\"http:\/\/mariusursu.com\/wp-content\/uploads\/2020\/01\/tisdd-resources-1024x538.png\" alt=\"\" class=\"wp-image-687\" srcset=\"https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/01\/tisdd-resources-1024x538.png 1024w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/01\/tisdd-resources-300x158.png 300w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/01\/tisdd-resources-768x403.png 768w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/01\/tisdd-resources-720x378.png 720w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/01\/tisdd-resources-560x294.png 560w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/01\/tisdd-resources.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Left a copy of the <a href=\"https:\/\/www.thisisservicedesigndoing.com\/\" data-type=\"URL\" data-id=\"https:\/\/www.thisisservicedesigndoing.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">TISDD book<\/a><\/figcaption><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:20%\"><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top\">\n<div class=\"wp-block-column is-vertically-aligned-top\" style=\"flex-basis:30%\">\n<p class=\"has-text-align-center has-large-font-size\"><strong>Shaping the path<\/strong><\/p>\n\n\n\n<p><strong>Introductions and partnerships were laid out<\/strong> in which &#8216;off the shelve SaaS marketplaces&#8217; and &#8216;experts in recurring commerce&#8217; would be involved. <\/p>\n\n\n\n<p>As a result, encouraging the <strong>human <\/strong>and <strong>business <\/strong>perspectives in an already heavily <strong>technical <\/strong>team<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top\">\n<p class=\"has-text-align-center has-large-font-size\"><strong>Learning by doing<\/strong><\/p>\n\n\n\n<p>By building on top of an existing Marketplace platform, the creation of it would <strong>not become a&nbsp;technical challenge&nbsp;<\/strong>but a&nbsp;<strong>community building<\/strong>&nbsp;and&nbsp;<strong>trust creation&nbsp;<\/strong>exercise.<\/p>\n\n\n\n<p>It would allow for&nbsp;<strong>design sprints<\/strong>&nbsp;in which the developers would&nbsp;<strong>not be asked to code<\/strong>, but to&nbsp;<strong>fake it <\/strong>using shortcuts (rapid-prototypes). <\/p>\n\n\n\n<p>They would be required to&nbsp;<strong>place themselves in the shoes of the users<\/strong>&nbsp;\u2013&nbsp;<strong>instead of asking technical questions<\/strong>&nbsp;regarding feasibility.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-container-9 wp-block-group has-background\" style=\"background-color:#d3f7fd\"><div class=\"wp-block-group__inner-container\">\n<p class=\"has-large-font-size\">Toward the end, the <strong>positive signs <\/strong>for lasting change were:<\/p>\n\n\n\n<ul><li>The only person in the team with a design background was given more time to do it<\/li><li>Addition of 1 new designer role<\/li><li>Opening up the platform for public beta and experimentation<\/li><\/ul>\n<\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>I am grateful to<\/em><br><em> Jelle who made space for Design and Learning, <\/em><br><em>Thatcher for being a Design Ambassador<\/em>,<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-extra-large-font-size\">P.S. # Lifelong learning:<\/p>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<p>Having good designers on the team does not guarantee that the work being delivered will be good or relevant.<\/p>\n\n\n\n<p>Design Operations (<strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.designbetter.co\/designops-handbook\" target=\"_blank\">DesignOps \ud83d\ude80<\/a><\/strong>) has the purpose of shaping an organization in order to ensure that the 3 activities are happening together <strong>consistently<\/strong>: <\/p>\n\n\n\n<p><strong>Technical <\/strong>work done based on <strong>design <\/strong>decisions, which in turn would rest on <strong>understanding<\/strong>, validation and user research.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"481\" src=\"http:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/designops-e1608734897675-1024x481.png\" alt=\"\" class=\"wp-image-3866\" srcset=\"https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/designops-e1608734897675-1024x481.png 1024w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/designops-e1608734897675-300x141.png 300w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/designops-e1608734897675-768x361.png 768w, https:\/\/mariusursu.com\/wp-content\/uploads\/2020\/12\/designops-e1608734897675.png 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><a rel=\"noreferrer noopener\" href=\"https:\/\/www.designbetter.co\/designops-handbook\/introducing-designops\" target=\"_blank\">For more, see The DesignOps Handbook &#8211; invision<\/a><\/figcaption><\/figure><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Client: Unchain.io Date: 2018-19Duration: 6 months The client, Unchain.io is a validated and funded small company that bridges business software with various types of blockchain networks. The starting point for my work was a high fidelity prototype &#8211; a technical demonstrator. The predominant attitude was &#8220;we will open it up for feedback only when it&hellip; <a class=\"more-link\" href=\"https:\/\/mariusursu.com\/index.php\/portfolio\/old-connecting-business-and-blockchain-networks\/\">Continue reading <span class=\"screen-reader-text\">Pre-Heleen: Working with<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":2371,"comment_status":"closed","ping_status":"closed","template":"","meta":{"spay_email":""},"jetpack-portfolio-type":[],"jetpack-portfolio-tag":[],"_links":{"self":[{"href":"https:\/\/mariusursu.com\/index.php\/wp-json\/wp\/v2\/jetpack-portfolio\/545"}],"collection":[{"href":"https:\/\/mariusursu.com\/index.php\/wp-json\/wp\/v2\/jetpack-portfolio"}],"about":[{"href":"https:\/\/mariusursu.com\/index.php\/wp-json\/wp\/v2\/types\/jetpack-portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/mariusursu.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mariusursu.com\/index.php\/wp-json\/wp\/v2\/comments?post=545"}],"version-history":[{"count":1177,"href":"https:\/\/mariusursu.com\/index.php\/wp-json\/wp\/v2\/jetpack-portfolio\/545\/revisions"}],"predecessor-version":[{"id":5062,"href":"https:\/\/mariusursu.com\/index.php\/wp-json\/wp\/v2\/jetpack-portfolio\/545\/revisions\/5062"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mariusursu.com\/index.php\/wp-json\/wp\/v2\/media\/2371"}],"wp:attachment":[{"href":"https:\/\/mariusursu.com\/index.php\/wp-json\/wp\/v2\/media?parent=545"}],"wp:term":[{"taxonomy":"jetpack-portfolio-type","embeddable":true,"href":"https:\/\/mariusursu.com\/index.php\/wp-json\/wp\/v2\/jetpack-portfolio-type?post=545"},{"taxonomy":"jetpack-portfolio-tag","embeddable":true,"href":"https:\/\/mariusursu.com\/index.php\/wp-json\/wp\/v2\/jetpack-portfolio-tag?post=545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}