{"id":16,"date":"2017-11-21T10:33:40","date_gmt":"2017-11-21T10:33:40","guid":{"rendered":"https:\/\/mariusgursu.wordpress.com\/?page_id=2"},"modified":"2022-06-09T23:25:36","modified_gmt":"2022-06-09T21:25:36","slug":"on-design","status":"publish","type":"page","link":"https:\/\/mariusursu.com\/index.php\/on-design\/","title":{"rendered":"What is Design?"},"content":{"rendered":"\n
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Design thinking <\/strong>is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people<\/strong>, the possibilities of technology<\/strong>, and the requirements for business <\/strong>success.<\/em><\/p>\n\n\n\n

Thinking like a designer can transform the way organizations develop products, services, processes, and strategy. It also allows people who aren’t trained as designers to use creative tools to address a vast range of challenges.<\/em><\/p>\n\n\n\n

– Tim Brown, CEO of IDEO, a renown Agency <\/p>\n<\/div><\/div>\n\n\n\n

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Design consists of balancing the three Perspectives:<\/p>\n\n\n\n

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Source: IDEO<\/a> <\/figcaption><\/figure><\/div>\n\n\n\n
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Key Activities in the Design Thinking Process<\/h3>\n\n\n\n
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The order of these activities varies according to the situation<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Source: IDEO<\/a> <\/figcaption><\/figure>\n\n\n\n
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Service Design:<\/strong><\/p>\n\n\n\n

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Service Design<\/strong> is the glue that connects various types of Design (Interaction, Experience, Product, Graphic) to the business world (Operations and Process Management, Strategy, Value Proposition Design).

It leads to a more Holistic perspective:<\/p>\n\n\n\n