Creating user-friendly interfaces is only a small part of what Design can bring…
For the real benefits, it is important to:
Investigate, interpret and visualize human truths
Facilitate sessions and surface under-represented perspectives
Guide experiments so that big decisions are rooted in reality
Change is unavoidable
(and can be difficult)
We are not going back to ‘business as usual’
The new normal is called ‘faster and faster disruption’. Instead of fighting change, let’s navigate and maybe even steer it.
Digital should add,
instead of subtract
The Design Process starts with ‘understanding’ – which happens in ‘iterations’ (cycles), instead of ‘getting it right the first time’.
How might our Organization better understand what Customers truly value ?
🔗 A participative approach to discover vital truths that the co-founders didn’t pay attention to
How can we use this knowledge to consistently make the Customer Experience better ?
🔗 An iterative process to navigate uncertainty, increasing speed to market and the likelihood of success
What other things are contributing to what the Customer is going through at the front-stage ?
🔗 Tackling organizational change, making the new path more attractive in a way that sticks
* Questions adapted from TISDD.com (pages 4-6)
How others describe me:
“You see things which other people cannot see, or will not see”
“You quickly connect and find common ground with strangers”
Energetic young man with brilliant new ideas. It is always a pleasure to work with him and to see how he comes up with solutions. He works very fast but always keeps focused on the main topic. I can recommend working with Marius any time!
– Boudewijn, Co-founder
see the project 🔗
A real self-starter; and brings a lot of energy to the team. In the project we worked on he pro-actively sought out novel ways to solve the problems, and brings in a lot of interesting background. Plus, he’s eager to learn.
– Thatcher, Design Engineer & Business Developer
see the project 🔗
I am Marius
By working as an Experience Designer, I noticed the importance of enabling conditions and contributing factors (org structure, culture and routines) if Design is to happen consistently.
In addition to creating offerings that are pleasurable and easy to use, Designers sharpen an organization’s understanding of their user (the unstated needs, contexts, and daily routines).
By facilitating collaborative sessions, we steer creativity, account for under-represented perspectives and help different departments meet on common ground (through stories that connect and prototypes you can touch).
We speed up the feedback loop, deliberately seek to be corrected and ensure that big decisions rely on human truths.
Good Design is good Business.