Creating user-friendly interfaces is only a small part of what Design can bring…
For the real benefits, it is important to:
Investigate, interpret and visualize human truths
Facilitate sessions and surface under-represented perspectives
Guide experiments so that big decisions are rooted in reality
Change is unavoidable
(and can be difficult)
We are not going back to ‘business as usual’
The new normal is called ‘faster and faster disruption’. Instead of fighting change, let’s navigate and maybe even steer it.
Digital should add,
instead of substract
The Design Process starts with ‘understanding’ – which happens in ‘iterations’ (cycles), instead of ‘getting it right the first time’.
How might our Organization better understand what Customers truly value ?
By being open and humble, by deliberately wanting to be corrected.
How can we use this knowledge to consistently make the Customer Experience better ?
The aim is to create an offering that: reaches or exceeds the customer’s expectations and fits with their daily lives.
What other things are contributing to what the Customer is going through at the front-stage ?
The organization is made up of intelligent people, doing good jobs. Then how do they still manage to infuriate customers ?
* Questions and answers adapted from TISDD.com (pages 4-6)
(quoting my friends)
“You see things which other people cannot see, or will not see”
“You quickly connect and find common ground with strangers”
Energetic young man with brilliant new ideas. It is always a pleasure to work with him and to see how he comes up with solutions. He works very fast but always keeps focused on the main topic. I can recommend working with Marius any time!
– Boudewijn, Co-founder
see the project 🔗
A real self-starter; and brings a lot of energy to the team. In the project we worked on he pro-actively sought out novel ways to solve the problems, and brings in a lot of interesting background. Plus, he’s eager to learn.
– Thatcher, Design Engineer & Business Developer
see the project 🔗
I am Marius.
By working as an Experience Designer, I noticed the importance of enabling conditions and contributing factors (org structure, culture and routines) if Design is to happen consistently.
Now my aim is to help a Large Organization climb the Maturity ladder and enjoy more of the business benefits that Design can offer.
And for the next trick,
I’d love to join a larger Organization
Beyond creating offerings that are pleasurable and easy to use, Designers sharpen an organization’s understanding of their user: the unstated needs, contexts, and daily routines.
By facilitating collaborative sessions, we account for under-represented perspectives, helping different departments meet on common ground: through stories that connect and prototypes you can touch.
We speed up the feedback loop, deliberately seek to be corrected and ensure that big decisions rely on human truths.